Are your website headlines making people sign up for your trial?
Do your email subjects entice people to open your emails?
Do your call-to-action buttons animate people to actually click them?
In this post, you’ll learn my simple 4-step...
Discover the best places where you can put your video tutorials to work.
Think of your videos as 24/7 employees: Each video works hard for you, 24 hours a day, seven days a week.
So, what are the best places to put your videos and...
Learn how to capture your viewers' attention in the first 15 seconds of your videos - and how to make them sign up for your software or saas immediately!
Great video - and video tutorials - are all about structure and story. You might be...
With the wrong tools, video marketing can be a pain in the ass.
Or as Abraham Lincoln put it: "Give me six hours to chop down a tree and I will spend the first four sharpening the ax."
To help you sharpen your video marketing ax, save lots of time...
Content marketing is extremely powerful. And when paired with video, it really shines.
But it's not always easy to come up with new ideas for your videos, especially if you're doing them in-house (as you should do with all of your content...
It’s one of the toughest jobs to generate new leads for your software, product, or service.
But how many of your leads and sign-ups are you successfully converting to customers?
Hell, you’ve optimized your homepage, your landing...
There's nothing better than video marketing for software & SaaS.
First, videos will boost your software marketing and attract new leads and signups.
Onboarding and tutorial videos will not only increase your conversions but delight your...
Video tutorials are the best way of showcasing your software or saas.
But do your video tutorials live up to their full potential?
Software marketing is tough. Products are complex. Sales cycles are long. Competition is high.
But can you really market software so it sells like hotcakes?
Yes, you can! The strategies and tactics are out there. You just gotta find them.
Convincing customers to sign up for your trial and try your software ain't easy. Hey, it's a hell of a job!
You've done the heavy lifting and made them visit your website. Or open your email.
Now how do you close the deal?
This is where...
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